Getting into the news can provide a big boost to your business. And no, you do not have to be a publicly traded company who has just acquired another new business to be newsworthy. Neither do you need to pay to put your release on a newswire. Those can be useful tactics, but they are not the only possibilities. More on newswires later.
Here are ten outstanding reasons why you might write a press release.
1. Announce Your Company News
If your company has just reached a milestone, you are about to launch a new product, you are about to receive an award, or perhaps a new CEO being appointed, then it's the perfect moment to write a press release to inform the media and reach a wide public.
2. Promote Your Accomplishments
Let the world know about your successes! Maybe you have hit an extraordinary sales number or you have a great customer success story. On occasions like these, distributing a press release across a variety of platforms will be much more effective than simply writing an article on your website. An anniversary is an especially great opportunity to write a press release citing the past year’s achievements.
3. Crisis Communication
Sometimes you make a mistake, and sometimes you are wrongly accused of making a mistake. In either case, it’s essential to take action before your image suffers further damage. Your best bet is to write a press release explaining the situation, why it happened, and what your company is doing about it. And to be sure to respond everywhere the criticism pops up.
Be transparent, clear up misunderstandings, empathize and apologize when appropriate. By doing this immediately, you will regain the trust of the public more quickly. Never let online media take control of the narrative.
4. Become a Leader
Becoming the leader in any industry is difficult, but getting your name published in various media outlets will help. To be seen as a leader, you have to be at the forefront of discussions surrounding your company and your industry, so write press releases that respond to issues in the news or recent events. Having the attention of journalists and digital outlets will bring more exposure and credibility to your business. Develop a few pen pal relationships with select media.
5. Share Insights into Your Industry
Today, entire industries are constantly changing at a fevered pace, making for a competitive marketplace in which companies need to evolve and adapt to keep up. Are changes in the regulatory environment helping or impeding your business? Have you found a way to thrive in the context of new regulations? A press release is a great medium for explaining how your business is accommodating to changes.
6. Results of Research
Is your company about to release the results of your original research? Perhaps you plan to publish a whitepaper. Let the media know. It could even be cause to create a newsworthy event.
7. Promote a Lecture Series
Are you presenting a lecture or promoting a lecture series? Call the press! Get on your local event listings. A press release is one simple yet effective method that can help make your event a success.
8. Announce your Alignment with a Charity
Aligning your business with a charity is a great opportunity for writing a press release to announce the partnership or sponsorship and then to report on your accomplishments. It can enhance your public image. But it must be done with genuine care, concern and support for the charity. Insincerity will hurt your public image. Writing an intelligent, heartfelt press release for these collaboration makes for fantastic PR.
9. Promote a Special Event
If you aren’t investing in event marketing, you may be missing out. Special events include holidays, sports events, conventions, concerts, festivals, networking receptions, etc. Just make sure you choose events to fit your brand image. Hosting or taking part in a special event lets you reach a wider audience and raise more brand awareness. So issue a press release along with other marketing tactics – like email marketing, social media, paid ads, etc. – and reap the benefits of publicity!
10. Search Engine Optimization
Being featured on the news can help your SEO, making you rank higher on search results and reach new customers. Traditional media outlets usually have fantastic social media followings. But even if your press release isn’t picked up, posting newsworthy press releases frequently is a great strategy to improve the rankings of your website.
If you want to have an important message to express, a press release might just be what you need. Not sure how to go about it? Call us today at 403.465.2345 or send an email to email@example.com and together we will bring your company into the spotlight!